OnlyFans is about to completely change tack and take on FacebookAccording to Bloomberg, OnlyFans would consider a conversion. The subscription-based social network would try to raise money from new investors and drastically change its brand image. Exit erotic and pornographic content, the platform aims to open up to the general public and become the social network for influencers, actors and celebrities of all kinds while maintaining a paid model.The task looks challenging.
Because the platform, with its 20% commission on all subscriptions on its platform, would have collected $400 million in revenue by 2020 and redistributed more than $2 billion among the 1.25 million registered content creators on the platform. Turning his back on this highly lucrative business would cost him dearly. Its rival, Patreon, paid the price last year. In 2020, the company had to lay off 13% of its workforce after a sharp drop in the number of subscriptions to its platform. The US company had decided to refocus its activities on bloggers, journalists and creatives, rather than the creators of sulphurous content.OnlyFans is best known for its erotic and pornographic content. At the end of 2020, Belle revealed Delphine, one of the most followed profiles on the platform, receiving more than $1.2 million per month thanks to its subscribers.
Content creators have the choice to access their paid profile.
They can then charge extra for on-demand content such as videos, 1-on-1 shows or mini-games.If the company is lucrative for the British company, the brand image will be dented. The actress Bella Thorne has been the source of outrage from many creators of the platform.
The American actress "teased" images of nudity, while her account only offered partially naked photos.
Within 24 hours, subscriptions to his account had generated over $1 million in revenue. However, many subscribers demanded a refund, believing they had suffered damage from questionable marketing.
A daring gambleTo transform its business, the company is now looking for new investors.
Because the enormous shortfall associated with the change of orientation of the platform will have to be compensated.
OnlyFans wants to become a fully-fledged social network that offers content for all target groups. However, it will not be easy to get rid of his sulphurous image as it sticks to his skin.However, OnlyFans may have already missed the train. Because traditional social networks have already caught the ball in the rebound.
Twitter already offers its users to subscribe to certain accounts for a monthly payment. Instagram would study the same idea…
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